What could a team's defense have to do with the season's latest style trends? Bloomingdale's and the CFDA plan to show you by bringing the two together in an ingenious way.
Personally customized by fashion favorites like Kenneth Cole, John Varvatos, and Billy Reid, 48 one-of-a-kind helmets are being auctioned off to celebrate the 48th Super Bowl on February 2. The auction is currently live and continues through February 15 with all proceeds benefitting the NFL Foundation.
Already spent all your money on tickets to the first Super Bowl in the Tri-State area? You can see the custom designs for yourself on display in the historic Bloomingdale's 59th Street windows--or anytime at bloomingdales.com. (We've picked out some of our favorites below .)
George Esquivel
Public School
Todd Snyder
Steven Alan
Billy Reid
John Varvatos
Kenneth Cole
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