Remember when Beyoncé and Jay-Z became vegans for 22 days in December? The couple's pre-Christmas "spiritual cleanse," as Jay-Z called it, scored tons of media attention—and it might have contributed to a recent surge in people trying out the vegan lifestyle for themselves.
This year, the U.K.-based Vegan Society launched a new campaign called Veganuary, which was designed to encourage people to try veganism for the month of January. The organization recently told BBC that 3,200 people signed the Veganuary pledge on their site—and leaders say Beyoncé and Jay-Z's temporary veganism may have helped encourage people to take part in the campaign.
Bey and Jay aren't eating vegan anymore (they ended their challenge with some seafood, but they aren't the only stars who've promoted veganism. Carrie Underwood, Natalie Portman, and Alicia Silverstone also eat an animal product-free diet. Interested in trying out the vegan lifestyle but aren't sure you can fully commit to it? You might want to start off with food writer Mark Bittman's vegan before six plan.
MORE: 3 Crazy-Tempting Vegan Recipes
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