Growing a Movember mustache might not be good enough. The more visible support you give a charity, the less you actually donate, finds new research from the University of British Columbia.
In the study, participants either signed a petition, joined a Facebook group, or took a free pin or magnet to show their backing. People who went with public with their support--like joining an open Facebook group--were about 20 percent less likely to volunteer time to the cause than those who initially signed an undisclosed petition. Private supporters donated over twice as much dough as public proponents.
"We all naturally want others to think that we're good people," says study author Kirk Kristofferson. By publicly endorsing a charity, others perceive you provide meaningful support, which in turn makes you feel noble, Kristofferson says.
However, this trend did not hold when someone was personally connected to a charity. Find the pe rfect philanthropy for you by using sites like Charity Navigator or VolunteerMatch.org that allow you to search by your passion and location. After all, science shows that social giving makes you happier.
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